https://www.posthero.app/en/blog/ Ideas about direct mail, retention and postal marketing automation. en-US https://www.posthero.app/en/direct-mail/what-is-direct-mail-and-how-it-can-boost-your-marketing-strategy/ https://www.posthero.app/en/direct-mail/what-is-direct-mail-and-how-it-can-boost-your-marketing-strategy/ Discover how postal mailing can complement your digital campaigns, connect emotionally with your customers and increase your sales. Wed, 22 Apr 2026 00:00:00 GMT https://www.posthero.app/en/direct-mail/advantages-of-automation-in-the-management-of-mass-postal-mailings/ https://www.posthero.app/en/direct-mail/advantages-of-automation-in-the-management-of-mass-postal-mailings/ Optimize your campaigns, reduce costs and improve the customer experience with the automation of mass postal mailing. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/can-direct-mail-shipments-be-automated/ https://www.posthero.app/en/direct-mail/can-direct-mail-shipments-be-automated/ Learn the essential steps to automate the postal mailing channel. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/5-strategies-to-combine-direct-mail-with-digital-campaigns-and-boost-results/ https://www.posthero.app/en/direct-mail/5-strategies-to-combine-direct-mail-with-digital-campaigns-and-boost-results/ Discover how to integrate postal mailing campaigns with digital strategies to multiply the impact, reinforce your message and increase conversions in each marketing action. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/customer-retention-what-it-is-why-it-matters-and-how-to-improve-it/ https://www.posthero.app/en/direct-mail/customer-retention-what-it-is-why-it-matters-and-how-to-improve-it/ Only 34% of e-commerce orders are recurring, yet they account for 67% higher average spend. Learn how to retain more customers and grow your revenue. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-direct-mail-is-transforming-the-retail-sector-strategies-to-increase-sales/ https://www.posthero.app/en/direct-mail/how-direct-mail-is-transforming-the-retail-sector-strategies-to-increase-sales/ Discover how postal mailing can improve your retail campaigns and boost your sales with personalized and effective strategies. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-physical-direct-mail-can-generate-new-leads-for-your-business/ https://www.posthero.app/en/direct-mail/how-physical-direct-mail-can-generate-new-leads-for-your-business/ Learn how Direct Mail can be a powerful tool for capturing new leads, personalizing campaigns and building trust in your company. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-to-automate-your-direct-mail-campaigns-without-losing-personalization/ https://www.posthero.app/en/direct-mail/how-to-automate-your-direct-mail-campaigns-without-losing-personalization/ Optimize your postal mailing campaigns with intelligent automation and without sacrificing the human touch that makes each shipment a memorable experience. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-to-crush-it-with-your-direct-mail-campaign-on-black-friday/ https://www.posthero.app/en/direct-mail/how-to-crush-it-with-your-direct-mail-campaign-on-black-friday/ Discover the steps and elements to consider for your next Black Friday campaign with direct mail. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/christmas-greetings-for-businesses-ideas-examples-and-templates-for-clients/ https://www.posthero.app/en/direct-mail/christmas-greetings-for-businesses-ideas-examples-and-templates-for-clients/ Christmas is the perfect excuse to strengthen relationships with customers, partners and team. It's not just about "happy holidays", but about thanking, remembering purpose and activating the next interaction. Here's a practical guide with ready-to-use examples, formats, calendar and metrics to really add up to your congratulations. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/everything-you-need-to-know-about-direct-mail-and-gdpr/ https://www.posthero.app/en/direct-mail/everything-you-need-to-know-about-direct-mail-and-gdpr/ You can reach customers who haven't subscribed to your email list via direct mail. Learn how GDPR allows it and how to run compliant campaigns. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-to-differentiate-yourself-from-the-competition-with-an-effective-direct-mail-marketing-strategy/ https://www.posthero.app/en/direct-mail/how-to-differentiate-yourself-from-the-competition-with-an-effective-direct-mail-marketing-strategy/ Connect with your customers in a unique way: transform traditional email into a modern tool for loyalty and differentiation. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-to-personalize-your-direct-marketing-campaigns-to-increase-roi/ https://www.posthero.app/en/direct-mail/how-to-personalize-your-direct-marketing-campaigns-to-increase-roi/ Craft campaigns that speak directly to each customer segment. Personalization in direct marketing drives higher engagement, response rates, and ROI. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-to-reactivate-inactive-customers-with-direct-mail-campaigns/ https://www.posthero.app/en/direct-mail/how-to-reactivate-inactive-customers-with-direct-mail-campaigns/ Discover how postal campaigns can help you recover customers who have stopped buying and reactivate their interest in your brand. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/how-to-take-your-dtc-brand-into-physical-stores-strategies-and-practical-tips/ https://www.posthero.app/en/direct-mail/how-to-take-your-dtc-brand-into-physical-stores-strategies-and-practical-tips/ Discover how to expand your direct to consumer (DTC) brand to physical retail with practical strategies, from packaging to omnichannel marketing. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/postal-marketing-direct-marketing-practical-guide-with-examples-templates-and-automation/ https://www.posthero.app/en/direct-mail/postal-marketing-direct-marketing-practical-guide-with-examples-templates-and-automation/ Find out how direct postal marketing continues to work in 2025. I'll explain what it is, when to use it, how to measure it and how to automate your shipments with examples and templates ready to use. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/recover-abandoned-carts-in-2025-channel-by-channel-playbook-with-templates-and-timings/ https://www.posthero.app/en/direct-mail/recover-abandoned-carts-in-2025-channel-by-channel-playbook-with-templates-and-timings/ Discover how to recover carts in 2025 with examples and flow templates that you can apply to reduce cart abandonment and thus increase purchases from your customers. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/reinvent-retargeting-in-ecommerce-with-zero-party-data-and-direct-mail/ https://www.posthero.app/en/direct-mail/reinvent-retargeting-in-ecommerce-with-zero-party-data-and-direct-mail/ Reinventing retargeting in e-commerce: how combining zero-party data with direct mail is changing the way brands reconnect with their audience. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/scalability-how-to-increase-the-reach-of-your-direct-mail-without-losing-quality/ https://www.posthero.app/en/direct-mail/scalability-how-to-increase-the-reach-of-your-direct-mail-without-losing-quality/ Learn how to scale your mailing campaigns while maintaining personalization, quality and brand consistency. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/the-power-of-personalization-why-a-physical-message-has-more-impact-than-an-email/ https://www.posthero.app/en/direct-mail/the-power-of-personalization-why-a-physical-message-has-more-impact-than-an-email/ In a world saturated with digital impacts, physical mailing allows brands to stand out, connect and sell with much more impact. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/what-is-rfm-marketing-and-how-it-can-be-applied-to-an-ecommerce-business/ https://www.posthero.app/en/direct-mail/what-is-rfm-marketing-and-how-it-can-be-applied-to-an-ecommerce-business/ Learn how to apply RFM analysis (Recency, Frequency, Monetary Value) to your ecommerce to segment customers and drive sustainable growth. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/why-customer-loyalty-is-key-to-attracting-new-buyers/ https://www.posthero.app/en/direct-mail/why-customer-loyalty-is-key-to-attracting-new-buyers/ Beyond acquisition: How loyal customers drive the growth of your brand. Mon, 01 Jan 2024 00:00:00 GMT https://www.posthero.app/en/direct-mail/why-ecommerce-businesses-are-turning-to-direct-mail/ https://www.posthero.app/en/direct-mail/why-ecommerce-businesses-are-turning-to-direct-mail/ Five reasons why e-commerce brands are adding direct mail to their marketing mix and making it their primary retention channel. Mon, 01 Jan 2024 00:00:00 GMT