Marketing What is Direct Mailing and how can it boost your marketing strategy?
Discover how postal mailing can complement your digital campaigns, connect emotionally with your customers and increase your sales.
April 22, 2026
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23 articles on direct mail marketing.
Marketing 
Advantages of Automation in the Management of Bulk Postal Shipments
Optimize your campaigns, reduce costs and improve the customer experience with the automation of mass postal mailing.
January 1, 2024
Can direct mail be automated with software?
Learn the essential steps to automate the postal mailing channel.
January 1, 2024
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5 Strategies for Combining Postal Mailing with Digital Campaigns and Boosting Results
Discover how to integrate postal mailing campaigns with digital strategies to multiply the impact, reinforce your message and increase conversions in each marketing action.
January 1, 2024
Customer Retention: What It Is, Why It's Important, and How to Improve It
Only 34% of e-commerce orders are recurring, yet they account for 67% higher average spend. Learn how to retain more customers and grow your revenue.
January 1, 2024
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How Is Postal Mailing Transforming the Retail Industry?: Strategies to Increase Sales
Discover how postal mailing can improve your retail campaigns and boost your sales with personalized and effective strategies.
January 1, 2024
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How Can Direct Mail Generate New Leads for Your Company?
Learn how Direct Mail can be a powerful tool for capturing new leads, personalizing campaigns and building trust in your company.
January 1, 2024
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How to Automate Your Postal Mailing Campaigns without Losing Personalization?
Optimize your postal mailing campaigns with intelligent automation and without sacrificing the human touch that makes each shipment a memorable experience.
January 1, 2024
How to kick it off with your direct mail campaign on Black Friday!
Discover the steps and elements to consider for your next Black Friday campaign with direct mail.
January 1, 2024
Christmas greetings for companies: ideas, examples and templates for customers
Christmas is the perfect excuse to strengthen relationships with customers, partners and team. It's not just about "happy holidays", but about thanking, remembering purpose and activating the next interaction. Here's a practical guide with ready-to-use examples, formats, calendar and metrics to really add up to your congratulations.
January 1, 2024
Everything you need to know about Postal Mailing and the GDPR
You can reach customers who haven't subscribed to your email list via direct mail. Learn how GDPR allows it and how to run compliant campaigns.
January 1, 2024
How to Differentiate Yourself from the Competition with an Effective Postal Mailing Strategy?
Connect with your customers in a unique way: transform traditional email into a modern tool for loyalty and differentiation.
January 1, 2024
How to Personalize Your Direct Marketing Campaigns to Increase ROI?
Craft campaigns that speak directly to each customer segment. Personalization in direct marketing drives higher engagement, response rates, and ROI.
January 1, 2024
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How to Reactivate Inactive Customers with Physical Mailing Campaigns?
Discover how postal campaigns can help you recover customers who have stopped buying and reactivate their interest in your brand.
January 1, 2024
How to Bring Your DTC Brand to Physical Stores: Strategies and Practical Tips
Discover how to expand your direct to consumer (DTC) brand to physical retail with practical strategies, from packaging to omnichannel marketing.
January 1, 2024
Postal marketing (direct postal marketing): practical guide with examples, templates and automation
Find out how direct postal marketing continues to work in 2025. I'll explain what it is, when to use it, how to measure it and how to automate your shipments with examples and templates ready to use.
January 1, 2024
Recovering abandoned carts in 2025: playbook by channel (with templates and timings)
Discover how to recover carts in 2025 with examples and flow templates that you can apply to reduce cart abandonment and thus increase purchases from your customers.
January 1, 2024
Reinvent retargeting in ecommerce with zero-party data and direct mail
Reinventing retargeting in e-commerce: how combining zero-party data with direct mail is changing the way brands reconnect with their audience.
January 1, 2024
Scalability: How to Increase the Reach of Your Postal Mailing Without Losing Quality?
Learn how to scale your mailing campaigns while maintaining personalization, quality and brand consistency.
January 1, 2024
The Power of Personalization: Why a Physical Message Impacts More Than an Email
In a world saturated with digital impacts, physical mailing allows brands to stand out, connect and sell with much more impact.
January 1, 2024
What is RFM Marketing and how can it be applied to e-commerce?
Learn how to apply RFM analysis (Recency, Frequency, Monetary Value) to your ecommerce to segment customers and drive sustainable growth.
January 1, 2024
Why Is Customer Loyalty Key to Attracting New Buyers?
Beyond acquisition: How loyal customers drive the growth of your brand.
January 1, 2024
Why are e-commerce companies opting for physical mailing?
Five reasons why e-commerce brands are adding direct mail to their marketing mix and making it their primary retention channel.
January 1, 2024
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Launch direct postal marketing campaigns that your customers can't ignore. Send automated postcards and physical letters to recover sales and build loyalty. 100% integrated with your e-commerce tools.
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