Why are e-commerce companies opting for physical mailing?

As an e-commerce business, you’re constantly bombarded with offers to advertise. From new social media platforms to local publications, the opportunities to try something new are endless. We get it: with a limited marketing budget, every dollar counts. Throughout our careers in e-commerce, we’ve seen firsthand the power of direct marketing for acquiring and retaining customers.

Direct mail is cheaper than a Facebook click and drives 4 to 5 times more engagement than email. It works. The problem? Launching a direct mail campaign used to be a real headache. Posthero was built to make postcard marketing effortless for e-commerce stores. Here are the top reasons businesses like yours are switching to postcard marketing.

Reason #1: Direct marketing is easier and cheaper than you think. Forget the complicated spreadsheets, hiring designers, and questionable tracking methods. Posthero has simplified the whole process. What’s more, while the cost of paid ads keeps climbing, the cost of a stamp stays fixed, which means you can land in your customers’ hands for less than the price of a click.

Reason #2: Direct mail is “sticky.” We don’t mean your postcards should be covered in glue. When we say “sticky,” we’re talking about the way physical postcards seem to stay with the customer far longer than the average marketing message. Postcards have the power to sit in front of your customers for days and weeks, not just seconds.

Reason #3: Postcard marketing complements what you’re already doing. A common mistake is thinking you have to choose between email and direct mail, when in reality, combining digital and direct marketing can significantly boost your sales. Big companies haven’t stopped sending mail, because they know it works, and the same can hold true for you.

Reason #4: Postcard marketing helps you retain customers, and retaining customers = massive returns. Keeping an existing customer costs less than acquiring a new one, and the odds of selling to an existing customer are significantly higher. Postcard marketing is an ideal way to win those customers back.

Reason #5: Direct marketing lets you compete with the big players. Large retailers have been capitalizing on the power of direct mail for years, but many e-commerce business owners have never considered it as part of their marketing strategy. With Posthero, direct mail is now accessible and affordable, letting you stand out with a fresh, compelling offer.

Ready to Stand Out? Direct mail, recently made accessible to most e-commerce businesses, offers a unique opportunity to stand out from the competition. With Posthero, you can start competing with the big companies that have been using direct mail to grow their profits for years.