Connect with your customers beyond email. Send physical mail that is personalized, automated and 100% measurable.
Direct mail is a direct marketing strategy that uses personalized physical mail to reach specific customers with relevant, data-driven messages.
Unlike untargeted mass mailings, modern direct mail integrates with your CRM or ecommerce, gets personalized like a digital campaign, and can be triggered automatically based on customer actions.
Physical mail gets opened. It doesn't compete in a saturated inbox.
Direct mail stands out because it's tangible. A well-designed letter or postcard catches the eye, sits on the table for days and creates an emotional connection that email can't match. Brands that send physical mail don't just communicate — they differentiate themselves from competitors doing the same as always.
Modern direct mail works just like a digital campaign. You can trigger automatic shipments when a customer:
It's not indiscriminate bulk mail — it's marketing based on real data and user behavior.
Every shipment carries a unique QR code or personalized URL, letting you track visits, scans, conversions and sales generated — straight from the Posthero dashboard.
That turns a traditional channel into a performance channel, where you can see which segment converts best, which design works and how much ROI each campaign delivers.
Track every shipment with precision.
Every letter or postcard includes a unique QR code or personalized link that lets you track opens, site visits and conversions.
From your dashboard you can monitor the performance of your postal campaigns: response rate, estimated ROI and comparisons by segment or design.
You'll know exactly which messages work best and can optimize the next campaigns, combining digital traceability with the tangible impact of physical mail.
The channel where most businesses aren't, and the one customers still use
Trigger postal shipments based on behaviors: abandoned carts, new customers or purchase anniversaries.
Win back customers who haven't bought in months, or reward your most loyal customers with an exclusive discount.
Upload your own design or use ready-made templates. Personalize with dynamic variables (name, address, discount codes) to boost conversion.
Take advantage of key dates like Black Friday or Christmas to stand out from thousands of emails with a letter that lands in the mailbox. Examples: Valentine's campaigns.
Import your customer base or sync your segments directly from your CRM or ecommerce. Posthero integrates with tools like Shopify, Klaviyo, HubSpot or any system via API.
Work with your real audiences: active customers, inactive customers, leads, VIPs or abandoned carts. Everything updates automatically so your campaigns are always current.
Create your direct mail piece in minutes. Use optimized templates designed to maximize conversion, or upload your own print-ready professional design.
Personalize text, images and dynamic variables like name, discounts or purchase references so every shipment speaks directly to each customer.
Activate your campaigns with automatic triggers based on behavior or time:
Posthero handles the rest: prints, packs, ships and shows you results in real time.
Yes. Modern direct mail is fully measurable thanks to the integration between physical mail and digital tools. Each shipment can carry a unique QR code, personalized URL, UTMs or even individual coupons that let you attribute scans, visits and conversions.
Yes, completely. Personalized direct mail is one of the factors that drives conversion most. With Posthero you can personalize every letter or postcard using dynamic variables such as:
The platform connects with your ecommerce or CRM so all data syncs automatically with no manual work.
Delivery times depend on the destination, but they're always fast and consistent:
Posthero prints, processes and delivers your material directly into the postal network so your campaigns land in the exact window where they have the most impact (e.g., 30/60/90-day reactivation, post-purchase, etc.).
No. One of Posthero's advantages is that you can ship from a small number of units. This lets you:
When you find a winning message, you can scale without limits.
Yes. With Posthero you can turn direct mail into a channel as automated as email or SMS. You can trigger shipments based on:
Automations run continuously without manual intervention, sending physical mail exactly when it's most relevant for each customer.
Launch direct mail campaigns your customers can't ignore. Send automated postcards and physical letters to recover sales and build loyalty. 100% integrated with your ecommerce tools.
Launch direct postal marketing campaigns that your customers can't ignore. Send automated postcards and physical letters to recover sales and build loyalty. 100% integrated with your e-commerce tools.
Have your set up ready in days, not weeks.
Try your first shipment with no usage costs.
You don't have to commit to annual contracts. Use it month to month.
