Find out how direct postal marketing continues to work in 2025. I'll explain what it is, when to use it, how to measure it and how to automate your shipments with examples and templates ready to use.
Postal marketing (or direct postal marketing) consists of sending physical pieces — postcards, letters, brochures or catalogs — to a segmented audience to provoke clear action (purchase, visit, registration, reactivation). In 2025, it's still working for three simple reasons:
In my experience, the more simple and direct Whatever the message, the better the result. A postcard with single purpose (buy, rebate or exclusive offer) and a Unambiguous CTA performs above reloaded designs. If the goal is immediate purchase, write down the QR to the specific checkout or landing, no to the home.