Posthero Blog | Postal Marketing and Loyalty Strategies for eCommerce

April 20, 2026

Postal marketing (direct postal marketing): practical guide with examples, templates and automation

Find out how direct postal marketing continues to work in 2025. I'll explain what it is, when to use it, how to measure it and how to automate your shipments with examples and templates ready to use.

April 20, 2026

Recovering abandoned carts in 2025: playbook by channel (with templates and timings)

Discover how to recover carts in 2025 with examples and flow templates that you can apply to reduce cart abandonment and thus increase purchases from your customers

April 20, 2026

How to Differentiate Yourself from the Competition with an Effective Postal Mailing Strategy?

Connect with your customers in a unique way: transform traditional email into a modern tool for loyalty and differentiation.

April 20, 2026

Why Is Customer Loyalty Key to Attracting New Buyers?

Beyond acquisition: How loyal customers drive the growth of your brand.

April 20, 2026

Advantages of Automation in the Management of Bulk Postal Shipments

Optimize your campaigns, reduce costs and improve the customer experience with the automation of mass postal mailing.

April 20, 2026

How to Reactivate Inactive Customers with Physical Mailing Campaigns?

Discover how postal campaigns can help you recover customers who have stopped buying and reactivate their interest in your brand.

April 20, 2026

How Is Postal Mailing Transforming the Retail Industry? : Strategies to Increase Sales

Discover how postal mailing can improve your retail campaigns and boost your sales with personalized and effective strategies.

April 20, 2026

How to Automate Your Postal Mailing Campaigns without Losing Personalization?

Optimize your postal mailing campaigns with intelligent automation and without sacrificing the human touch that makes each shipment a memorable experience.

April 20, 2026

How Can Direct Mail Generate New Leads for Your Company?

Learn how Direct Mail can be a powerful tool for capturing new leads, personalizing campaigns and building trust in your company

April 20, 2026

How to Personalize Your Direct Marketing Campaigns to Increase ROI?

Craft campaigns that speak directly to each customer segment. Personalization in direct marketing drives higher engagement, response rates, and ROI.

April 20, 2026

Customer Retention: What It Is, Why It's Important, and How to Improve It

Only 34% of e-commerce orders are recurring, yet they account for 67% higher average spend. Learn how to retain more customers and grow your revenue.

April 20, 2026

What is Direct Mailing and how can it boost your marketing strategy?

Discover how postal mailing can complement your digital campaigns, connect emotionally with your customers and increase your sales.

April 20, 2026

Can direct mail be automated with software?

Learn the essential steps to automate the postal mailing channel.

April 20, 2026

How to kick it off with your direct mail campaign on Black Friday!

Discover the steps and elements to consider for your next Black Friday campaign with direct mail

April 20, 2026

What is RFM Marketing and how can it be applied to e-commerce?

Learn how to apply RFM analysis (Recency, Frequency, Monetary Value) to your ecommerce to segment customers and drive sustainable growth.

April 20, 2026

Everything you need to know about Postal Mailing and the GDPR

You can reach customers who haven't subscribed to your email list via direct mail. Learn how GDPR allows it and how to run compliant campaigns.

April 20, 2026

Reinvent retargeting in ecommerce with zero-party data and direct mail

Reinventing retargeting in e-commerce: how combining zero-party data with direct mail is changing the way brands reconnect with their audience.

April 20, 2026

Why are e-commerce companies opting for physical mailing?

Five reasons why e-commerce brands are adding direct mail to their marketing mix and making it their primary retention channel.

April 20, 2026

Christmas greetings for companies: ideas, examples and templates for customers

Christmas is the perfect excuse to strengthen relationships with customers, partners and team. It's not just about “happy holidays”, but about thanking, remembering purpose and activating the next interaction. Here's a practical guide with ready-to-use examples, formats, calendar and metrics to really add up to your congratulations.

April 20, 2026

Scalability: How to Increase the Reach of Your Postal Mailing Without Losing Quality?

Learn how to scale your mailing campaigns while maintaining personalization, quality and brand consistency.

April 20, 2026

The Power of Personalization: Why a Physical Message Impacts More Than an Email

In a world saturated with digital impacts, physical mailing allows brands to stand out, connect and sell with much more impact.

April 20, 2026

5 Strategies for Combining Postal Mailing with Digital Campaigns and Boosting Results

Discover how to integrate postal mailing campaigns with digital strategies to multiply the impact, reinforce your message and increase conversions in each marketing action.

April 20, 2026

How to Bring Your DTC Brand to Physical Stores: Strategies and Practical Tips

Discover how to expand your direct to consumer (DTC) brand to physical retail with practical strategies, from packaging to omnichannel marketing.