Why are e-commerce companies opting for physical mailing?

As an e-commerce, you're constantly bombarded with offers to advertise yourself. From new social media platforms to local publications, the opportunities to try something new are endless. We understand that with a limited marketing budget, every euro counts. Throughout our careers in e-commerce, we've seen the power of direct marketing to acquire and retain customers.

‍Direct mail is cheaper than a click on Facebook and it gets 4-5 times more engagement than email. It works. However, creating a direct mail campaign used to be a headache. Posthero was created to make marketing with postcards easy for e-commerce stores. Here are the main reasons why businesses like yours are switching to marketing with postcards.

‍Reason #1: Direct marketing is easier and cheaper than you think.
‍Forget about complicated spreadsheets, hiring designers and questionable tracking methods... Posthero has simplified everything. In addition, while the costs of paid ads continue to rise, the cost of a postage stamp is fixed, meaning that you can get into the hands of your customers for less than the cost of a click.

‍Reason #2: Direct mail is “sticky”.
‍We don't mean that your postcards should be covered in glue. When we say “sticky”, we refer to the way in which physical postcards seem to “stick” with the customer much longer than the average marketing message. Postcards have the ability to stay in front of your customers for days and weeks, not just seconds.

‍Reason #3: Postcard marketing complements what you're already doing.
‍A common misconception is that you have to choose between email and direct mail, when in reality, the combination of digital and direct marketing can significantly increase your sales. Big companies haven't stopped sending email because they know it works, and the same can apply to you.

‍Reason #4: Postcard marketing helps you retain customers, and retain customers = massive benefits.
‍Retaining an existing customer costs less than acquiring a new one, and the likelihood of selling to an existing customer is significantly higher. Postcard marketing is an ideal way to bring back those customers.

‍Reason #5: Direct marketing allows you to compete with the big boys.
‍Large retailers have been capitalizing on the power of direct mail for years, but many e-commerce business owners have never considered it as part of their marketing strategy. With Posthero, direct mail is now accessible and affordable, allowing you to stand out with a fresh and interesting offer.

‍Are You Ready to Stand Out?
‍Recently accessible to most ecommerce businesses, direct mail offers a unique opportunity to stand out from the competition. With Posthero, you can start competing with large companies that have been using direct mail to increase their profits for years.