Connect with your customers beyond email. Send personalized, automated, and 100% measurable physical mail.
.webp)
Direct mail is a direct marketing strategy that uses personalized physical mail to reach specific customers with relevant, data-driven messages.
Unlike mass emails without segmentation, modern direct mail integrates with your CRM or e-commerce platform, is personalized like a digital campaign, and can be automatically triggered based on customer actions.
Physical mail gets opened. It doesn't compete in an overflowing inbox.
Direct mail stands out because it's tangible. A well-designed letter or postcard catches the eye, stays on the desk for a few days, and creates an emotional connection that email simply can't achieve. Brands that send physical mail don't just communicate; they differentiate themselves from the rest of the competition who are doing the same old thing.
Discover more
Modern direct mail works just like a digital campaign.
You can activate automatic submissions when a customer:
- It's been 30/60/90 days since your last purchase
- Abandons a shopping cart. Makes their first purchase.
- Becomes a VIP customer
- Interact with a specific product
It's not an indiscriminate mass mailing: it's marketing based on real data and user behavior.
.jpg)
Each submission carries a unique QR code or a custom URL, allowing you to track visits, scans, conversions, and sales generated directly from the Posthero dashboard.
This transforms a traditional channel into a performance channel, where you can see which segment converts best, which design works, and how much ROI each campaign is generating.
.jpg)
Track every shipment accurately.
Each letter or postcard includes a unique QR code or custom link that allows you to track opens, site visits, and conversions.
In your control panel you can view the performance of your postal campaigns: response rate, estimated ROI and comparison by segment or design.
This way you'll know exactly which messages work best and you can optimize your next campaigns, combining digital traceability with the tangible impact of physical mail.
The channel where most businesses aren't present, but that customers continue to use.
90%
WITHOUT
ROI
Import your customer database or sync your segments directly from your CRM or ecommerce platform.
Posthero integrates with tools like Shopify, Klaviyo, HubSpot, or any system via API.
Work with your real audiences: active customers, inactive customers, leads, VIPs, or abandoned carts. Everything updates automatically so your campaigns are always current.
.webp)
Create your direct mail piece in minutes. You can use optimized templates designed to maximize conversion or upload your own professional, print-ready design.
Personalize texts, images, and dynamic variables such as name, discounts, or purchase references so that each message speaks directly to each customer.
Activate your campaigns with automatic triggers based on behavior or time:
Inactive customers (30/60/90 days)
First purchase
Shopping cart abandonment
VIP Segments
Re-engagement
Posthero takes care of the rest: it prints, stuffs envelopes, sends, and shows you the results in real time.
Yes. Modern direct mail is fully measurable thanks to the integration of physical mail and digital tools. Each email can include a unique QR code, a custom URL, UTM parameters, or even individual coupons that allow you to attribute scans, visits, and conversions.
Yes, absolutely. Personalized direct mail is one of the factors that most influences conversion.
With Posthero you can personalize each letter or postcard using dynamic variables such as:
- Customer's name and surname
- Last purchase or favorite products
- Segment or loyalty level
- Unique discount codes
- Different messages depending on behavior
The platform connects with your ecommerce or CRM, so all data is automatically synchronized without manual work.
Delivery times depend on the destination, but are always fast and consistent:
-Spain: 2-7 days (later for towns with fewer than 10,000 inhabitants)
-Europe (EU): 3–10 days
Posthero prints, processes and delivers the material directly to the postal network so that your campaigns arrive in the exact window in which they have the greatest impact (e.g., reactivation 30/60/90 days, post-purchase, etc.).
No. One of the advantages of Posthero is that you can ship from just a few units.
This allows you to:
Test messages before escalating
Validate small segments (VIP, shopping carts, reactivated)
Launch highly targeted campaigns without commitments
Once you find the winning message, you can scale without limit.
Yes. With Posthero you can turn direct mail into a channel as automated as email or SMS.
You can activate shipments based on:
Inactivity (30/60/90 days without purchase)
- First purchase
- Cart abandonment
- VIP Segments
- Re-engagement
- Birthdays or special dates
- Specific CRM behaviors
The automations are activated continuously without manual intervention, sending the physical mail at the exact moment it is most relevant to each customer.
.webp){kind=small}
