Create, customize, and automate your direct mail campaigns with Posthero. Connect with your customers beyond email and turn the physical channel into a new revenue stream.
Direct mail is a direct marketing strategy that uses physical mail to connect with customers in a personalized way.
Unlike email, it has open rates of over 90% and a stay in the home of up to 7 days.
Thanks to Posthero, you can automate the entire process: from segmentation to delivery.
Send physical mail as if it were a digital campaign.
Integrate Posthero with the tools you already use to communicate with your customers.
Connect your CRM or ecommerce platform — such as Shopify, Klaviyo, Hubspot or any proprietary system via API — and automatically sync your contacts and segments.
In seconds you'll have your databases ready to launch personalized postal campaigns, regardless of whether they are active customers, inactive leads, or users with specific behaviors.
All information is kept secure and up-to-date, ready to transform your digital data into effective physical communications.
Design your letter, postcard or flyer directly from the platform.
You can choose from templates optimized for postal mailing or import your own design in just a few clicks.
Each template is designed to maximize readability and visual impact, while maintaining your brand consistency.
Customize text, images, colors, and calls to action so that each message conveys exactly the tone and identity of your business.
If you prefer total control, upload your professional design in print-ready format: Posthero takes care of everything else.
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Create automated flows that send your campaigns at just the right time.
Schedule shipments based on key dates (birthdays, contract renewals, events) or define custom triggers: inactive customers for 30 days, first purchase, cart abandonment, etc.
You can also combine conditions, for example, "premium customers without a purchase in the last 60 days".
With Posthero, physical mail ceases to be a manual action: it becomes an automated sequence as measurable as any digital campaign.
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Track every shipment accurately.
Each letter or postcard includes a unique QR code or custom link that allows you to track opens, site visits, and conversions.
In your control panel you can view the performance of your postal campaigns: response rate, estimated ROI and comparison by segment or design.
This way you'll know exactly which messages work best and you can optimize your next campaigns, combining digital traceability with the tangible impact of physical mail.
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The channel where most businesses aren't present, but that customers continue to use.
90%
WITHOUT
ROI
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Direct mail is no longer a shot in the dark: every mailing is tracked with unique codes and integrated analytics. View opens, conversions, and ROI directly from the Posthero dashboard.
Companies that incorporate physical mailing into their multichannel strategy have seen increases of up to 25% in retention and notable improvements in the repurchase rate.
The tangible impact of paper is combined with the precision of digital data.
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Winpro improved its repurchase rate with a segmented and personalized physical campaign using Posthero.
Their experience demonstrates how direct mail can transform a forgotten channel into a sales engine.
Mailing postal is a personalized action that sends letters or postcards addressed to specific contacts —by name, address and specific data— usually integrated with a CRM or customer database.
Direct mail, on the other hand, distributes materials without personalization or segmentation: the same leaflet is delivered to every home in an area. In short, direct mail reaches people, while direct mail reaches mailboxes.
Yes. With Posthero you can fully customize each mailing, just like you would in a digital campaign.
You can include the customer's name, references to previous purchases, unique discounts, or different messages depending on the segment.
All that information is automatically extracted from your connected CRM or ecommerce platform, so you don't have to do it manually.
You only need a database with valid postal addresses and at least one of the following fields:
- Name or business name of the recipient
- Full address with postal code
- (Optional) Purchase or behavior data, if you want to segment or personalize the message.
Posthero helps you clean and validate data before each shipment to avoid errors and returns.
Yes. Each letter or postcard includes a unique QR code or custom URL that allows tracking of visits, scans, and conversions.
From the Posthero dashboard you can see metrics such as:
- Response rate
- Estimated ROI
- Conversion by design or segment.
This way you'll know which campaigns generate the most impact and you can optimize your next mailings as if they were a digital campaign.
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