El marketing postal o marketing directo postal te ayuda a destacar entre miles de emails.
Envía cartas y catálogos personalizados de forma automática y mejora la retención y conversión de tus clientes.
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El marketing postal es una estrategia de comunicación que utiliza el correo físico para enviar mensajes personalizados a tus clientes o leads.
A diferencia del buzoneo masivo, el marketing postal se basa en datos: eliges a quién impactar, con qué mensaje y cuándo.
Gracias a herramientas como Posthero, puedes automatizar todo el proceso: importar tus contactos, crear el diseño de la carta o tarjeta, y lanzar envíos 100% medibles. Es marketing directo, pero con la agilidad de una plataforma digital.
Send physical mail as if it were a digital campaign.
Reactivar a clientes inactivos con una carta física personalizada puede elevar tu tasa de retorno hasta un 30%. Los recordatorios tangibles generan más respuesta que los emails o notificaciones push.
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Recibir una carta física transmite cercanía y profesionalidad. Las marcas que combinan físico y digital generan mayor fidelidad y reconocimiento.
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Integra códigos QR, cupones únicos o enlaces con UTM para medir cada conversión. Así podrás atribuir ventas y calcular el ROI real del correo directo.
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Track every shipment accurately.
Each letter or postcard includes a unique QR code or custom link that allows you to track opens, site visits, and conversions.
In your control panel you can view the performance of your postal campaigns: response rate, estimated ROI and comparison by segment or design.
This way you'll know exactly which messages work best and you can optimize your next campaigns, combining digital traceability with the tangible impact of physical mail.
The channel where most businesses aren't present, but that customers continue to use.
90%
WITHOUT
ROI
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Direct mail is no longer a shot in the dark: every mailing is tracked with unique codes and integrated analytics. View opens, conversions, and ROI directly from the Posthero dashboard.
Companies that incorporate physical mailing into their multichannel strategy have seen increases of up to 25% in retention and notable improvements in the repurchase rate.
The tangible impact of paper is combined with the precision of digital data.
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Winpro improved its repurchase rate with a segmented and personalized physical campaign using Posthero.
Their experience demonstrates how direct mail can transform a forgotten channel into a sales engine.
El marketing directo postal es una acción personalizada que envía cartas o postales dirigidas a contactos concretos —por nombre, dirección y datos específicos— normalmente integradas con un CRM o base de clientes.
El buzoneo, en cambio, reparte materiales sin personalización ni segmentación: se entrega el mismo folleto a todas las viviendas de una zona.En resumen, el mailing postal llega a personas, el buzoneo llega a buzones.
Yes. With Posthero you can fully customize each mailing, just like you would in a digital campaign.
You can include the customer's name, references to previous purchases, unique discounts, or different messages depending on the segment.
All that information is automatically extracted from your connected CRM or ecommerce platform, so you don't have to do it manually.
You only need a database with valid postal addresses and at least one of the following fields:
- Name or business name of the recipient
- Full address with postal code
- (Optional) Purchase or behavior data, if you want to segment or personalize the message.
Posthero helps you clean and validate data before each shipment to avoid errors and returns.
Yes. Each letter or postcard includes a unique QR code or custom URL that allows tracking of visits, scans, and conversions.
From the Posthero dashboard you can see metrics such as:
- Response rate
- Estimated ROI
- Conversion by design or segment.
This way you'll know which campaigns generate the most impact and you can optimize your next mailings as if they were a digital campaign.
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